Unlock Revenue Growth and Profitability
Understand and Lower your Total Cost of Ownership (TCO)
Want to lower costs while growing revenue?
You need a platform constantly updated with the latest features that can be easily integrated and maintained at speed, with a low total cost of ownership.
Understanding TCO:
Identifying hidden costs and risks.
It's an investment, not a gamble. A transparent TCO is your ticket to smart spending.
Initial Acquisition and Exit Costs
The upfront cost to purchase ecommerce software and costs associated with data migration, staff retraining, and other transition-related activities in case you switch platforms in the future.
Implementation Costs
The costs of initial set up, customisation, integration with other systems (such as
CRM, ERP, or PIM systems), and migration from a previous platform.
Operational and Maintenance Costs
The costs of hosting, data storage, bandwidth, and maintenance over time — including patches and upgrades. Some platforms may also have ongoing licensing or subscription fees.
Time to Market
Development costs and revenue generation time frame implied by the time it takes to
launch new products or grow into new markets.
Support and Service Costs
The costs associated with technical support, training, and any other services necessary to operate the platform effectively.
Additional Features and Extensions
As ecommerce operations grow or evolve, extra functionalities may be needed through plugins, extensions, or third-party integrations.
Lower TCO:
What to look for in your ecommerce platform.
Open SaaS future-proofing
Cloud-native, SaaS offers the assurance of future proofing because the platform is constantly updated with the latest features while delivering optimal performance. It also offers the flexibility to scale with increased demand from additional traffic and expansion into new markets.
Composable, best-in-breed flexibility
A composable architecture means a wide choice of best-in-breed solutions which can be easily plugged into your ecommerce platform. Rather than being forced to accept what’s on offer, you can pick what best aligns with your needs and resources.
Favourable payment rates
Unclear pricing structures with hidden fees can significantly inflate your processing costs. Ecommerce platform with transparent payment rates allows for accurate budgeting and informed decision-making, ultimately leading to lower TCO and improved profitability.
Omnichannel capabilities for barrier-free ecommerce
To lower your TCO you need to be able to attract and convert more clients. Modern ecommerce customers see no barriers between digital platforms or physical stores, and so retailers need robust systems that promote and sell everywhere their audience is.
TCO resources.
Unlock Revenue Growth and Profitability
How to Determine Total Cost of Ownership in Ecommerce
Unlocking Business Value: How understanding TCO leads to better decision making
Unlocking Business Value: Evaluating the True Cost of Your Technology Investments
Unlocking Business Value: Generating incremental growth with your ecommerce technology
Using TCO to better invest in technologies.
To understand how big a difference switching to BigCommerce could make, Forrester has taken a look at the numbers and the savings over three years are massive - both in terms of lower costs and high revenue through attracting more traffic and boosting conversion rates and order values.
Save more than $1.33M in the first three years.
Switching to BigCommerce brings huge savings in three main areas, according to Forrester. Retiring legacy software reduces maintenance bills by $774,000 in the first three years. Better performing sites with maximum uptime bring in an extra $319,000 over the same period. More efficient content management saves $244,000.
Quick payback, huge long term gains.
Forrester estimates switching to BigCommerce pays for itself in just 8 months and yet delivers an ROI of 211% over the first three years. This is driven by massive cost savings accompanied by impressive increases in revenue delivered by improved conversions and better site visibility.
Earn $6.8M more with better performing sites.
Retail sites which offer better personalised customer experiences deliver a 30% lift in traffic and boost conversation by between 10% to 30%, with 5% higher order values. On average, that adds up to $6.8M additional revenue in the first three years.
TCO Stories.
“Launching on BigCommerce has allowed the ecommerce department to focus on what they should be focusing on: selling.”Michael Gray,Head of IT, ROHANREAD NOW
"BigCommerce saves us time on the launch of our new products, which results in a reduction in time spent on maintenance and therefore the total cost.”Marco Da Cruz,Founder and CEO, HairStore.fr (Hair Design)READ NOW
“We didn't have 12 months to get things done, we had six months. We needed speed. We needed flexibility. We needed connectivity, but most importantly, we needed to demonstrate the viability of digital. BigCommerce had what we were looking for and it was cost-effective, too.”Luke Naish,Executive General Manager, TradelinkREAD NOW
“BigCommerce enables us to focus our development time and money on enhancing the customer experience and increasing sales because it provides us with a solid foundation and framework for our business to function.”Lara Sinclair,Chief Operating Officer, Victoria HealthREAD NOW
