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ZenPro Audio Doubles AOV with BigCommerce and Klarna
See first-hand the features that empower businesses like ZenPro Audio to grow with BigCommerce.
100%
increase in AOV with Klarna payment integration
90.6%
increase in customers YoY
8
years in business, and growing steadily
Niche retailer relies on app integrations to make high-quality, custom gear attainable
ZenPro Audio is a recording studio gear retailer based in Orangeburg, South Carolina with customers around the globe. The small, two-person operation primarily focuses their efforts on selling high-quality factory and modified gear for clients, an intensive labor of love that leaves little time for anything else.
Owner and founder Warren Dent oversees operations, including managing the website, processing orders, fulfilling shipments and guiding customers through the rigorous decision-making process. The customer decision-making process is paramount, as recording studio gear is a costly and time-consuming investment.
Dent takes care in guiding each customer to their ideal products, while his full-time technician handles product modifications, custom work and repairs.
After spending months demoing nearly every ecommerce platform available, Dent found BigCommerce’s ease of use made deployment and ongoing maintenance easy, and the extensive app marketplace meant ZenPro Audio’s site could take much of the manual back-end work off of the team.
Though ZenPro Audio’s team is small and their focus niche, they have been able to rely on their BigCommerce-powered site to consistently grow their business year after year.
Since launching in March 2009, ZenPro Audio has earned more than $10,000,000 in revenue, and are seeing new success with BigCommerce’s integration with Klarna, which allows customers to pay low interest monthly installments for the brand’s big-ticket products.
BigCommerce built-in features means less tech debt out-of-the-box
As told to BigCommerce by Warren Dent, owner and founder of ZenPro Audio.
BigCommerce’s modernized look and functionality was far superior to the competition, and I personally implemented and transferred the store.
The product option sets were a huge winner for me. We sell custom cables and spent a lot of time and money building a cable designer and ordering page on our previous platform, only to find that BigCommerce already had all of those functions built in and included in the monthly price.
This feature is a huge attraction for our customers, both old and new. Before BigCommerce, cable sales were not a big part of our business. We now sell tons of cables that our customers can design on our product pages.
The modern cart functionality also sealed the deal, with the ability to quote shipping prices for customers around the globe with lots of easily-implemented payment options. Our previous ecommerce provider did not quote international shipping in the cart, forcing me to create my own price tables and pay a code geek to implement. Again, I found this basic function included in BigCommerce's monthly price.
Between the presentation of our products, plethora of options we can build into each product page and clean layout with snappy response, BigCommerce has elevated our service to our customers.
“After spending months demoing nearly every ecommerce platform available, Dent found BigCommerce’s ease of use made deployment and ongoing maintenance easy, and the extensive app marketplace meant ZenPro Audio’s site could take much of the manual back-end work off of the team.”
WARREN DENT OWNER AND FOUNDER OF ZENPRO AUDIO
“Though ZenPro Audio’s team is small and their focus niche, they have been able to rely on their BigCommerce-powered site to consistently grow their business year after year.”
WARREN DENT OWNER AND FOUNDER OF ZENPRO AUDIO
“There are simply too many choices out there for buyers. Having tools like BigCommerce to deliver your catalog, as well as Klarna to put you on par with big-box sellers for financing, can be a big help.”
WARREN DENT OWNER AND FOUNDER OF ZENPRO AUDIO
Klarna’s flexible payment options boost AOV by 100%
As told to BigCommerce by Warren Dent, owner and founder of ZenPro Audio.
As a BigCommerce Insider, I saw Klarna being added as a new payment option just as they were entering the U.S. market. Once I saw Klarna’s rates, I was floored at how competitive the merchant fees were as compared to other cart-based credit options I was considering.
I immediately signed up to be among the first merchants in the U.S. to offer this, and have never looked back.
The integration was simple. I was walked through the process by telephone and have never had any issues to speak of. Once installed, the integration is not anything I’ve had to maintain more than any other payment form we accept. We use their financing option, and once I advertised this on our site and in ads, I started seeing orders paid for with Klarna roll in.
Orders paid for with Klarna are over 100% higher in value versus orders paid by credit card or other payment methods, so we see double the order size. It has put us on a competing level with enormous big-box sellers who offer instant credit.
The right tools to 10x growth
As told to BigCommerce by Warren Dent, owner and founder of ZenPro Audio.
The best advice I could give to other business owners is to fight for 10x the market share you have, which in today's crowded field means survival.
There are simply too many choices out there for buyers. Having tools like BigCommerce to deliver your catalog, as well as Klarna to put you on par with big-box sellers for financing, can be a big help.
“The best advice I could give to other business owners is to fight for 10x the market share you have, which in today's crowded field means survival.”
WARREN DENT OWNER AND FOUNDER OF ZENPRO AUDIO
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