The Linz Shop Partners with BigCommerce and EYStudios to See Impressive Growth Online

SOLUTION

Finding partners for ecommerce excellence. 

As Sullivan and his team began looking for a new ecommerce platform, BigCommerce stood out from the competition. “BigCommerce offered everything we needed — all the right integrations, room to scale, and a price point that fit our budget,” he shared. 

As Sullivan started working with the BigCommerce team, he asked for a list of agency partners to help develop the new site. “We knew we’d need to tackle some complex development work that wasn’t feasible in-house. EYStudios came highly recommended, so we met with them, and they walked us through everything they could achieve for our site. They showed us mockups, and we were blown away,” Sullivan said. 

But the design work was only part of the decision to partner with EYStudios. “When it came to the integration work, they reached out to our ERP in advance to confirm they could handle everything. Our ERP was extremely impressed with EYStudios and the knowledge they brought forth,” explained Sullivan. “Going with them was an easy choice.”

Creating a better online experience. 

Chris Kosiba, Chief Client officer at EYStudios, quickly got to work putting their implementation plan into action. “Linz had some unique requirements, like integrating with their ERP and ensuring fast, efficient shipping,” he shared. 

First, the EYStudios team began building the integration with Canopy, Linz’s ERP. “The ERP integration was very complex,” Kosiba said. “There wasn’t a native integration available, so we had to customise it, both on the Canopy side and the BigCommerce side.” 

The vast majority of this work was done to ensure that all the product, inventory, and shipping data was passed quickly and accurately between the two systems. “The BigCommerce API made it so easy for us to integrate these two systems,” he explained. “Speed is key for Linz, and they rely on the Canopy and BigCommerce integration to help customers place and receive orders as quickly as possible.”

Customising the checkout for timely deliveries.

Additionally, customising the checkout was essential to meet the unique demands of selling perishable products. 

“One of the issues with being in the meat industry is we have a highly perishable product,” explained Sullivan. “To make sure customers receive their orders when they’re home — or within a few hours of being home — they have to reserve a delivery date.” 

The EYStudios team implemented a tailored delivery calendar and shipping logic to ensure shipping dates aligned with customers’ specific needs. This not only guarantees timely arrivals but also enhances the customer experience, especially during peak gift-giving seasons when reliable delivery is crucial.

Investments in digital marketing and strategy.

As The Linz Shop launched their BigCommerce site, the team recognised that creating a stunning, functional website was just the beginning — they needed to drive traffic and generate orders quickly. 

Their digital strategy has been essential to this effort, with investments in SEO, digital marketing, and affiliate marketing, allowing them to gain visibility across 80 industry publications. 

To reach even more potential customers, they’ve leveraged programmatic advertising to target the right audience at the right time, maximising marketing spend and impact. Additionally, their new Facebook and Instagram accounts have helped build brand awareness and engagement, expanding their reach to a larger audience.