OK4WD Accelerates Team Efficiency with BigCommerce

SOLUTION

Optimising the B2B experience.

With BigCommerce’s robust B2B features, the brand has drastically improved the user experience for wholesale buyers and the internal team. Specifically, OK4WD takes advantage of B2B Edition to offer shoppers an invoice portal.

Prior to launching the invoice portal, Wheeler spent a large portion of time inputting purchase orders.

“We used to get email purchase orders. When I first started here, I spent 90% of my time inputting these orders. Most of the time, people didn't have part numbers or prices right, so it was on me to make sure everything was correct,” explained Wheeler. “With BigCommerce, we have automations in place that make it so it only takes 30 seconds to approve one dropship order, when it previously took five minutes. Before the invoice portal, it could have easily taken 5 hours in one day to process purchase orders, but now it takes me an hour and a half at most.”

Now, OK4WD’s customers can place orders at any time through the brand’s BigCommerce site. Not only has this significantly freed up the team’s time for other tasks, but it’s also created a faster, more convenient shopping experience for B2B buyers.

“Obviously, not having to manually input purchase orders is very helpful, but having our customers go in and place orders whenever they want is even more beneficial. In addition to placing an order online at any time, they can see their invoices, make payments, and get updates on new products — all through our website,” remarked Wheeler.

This has eliminated the need for OK4WD to manually send new price lists to B2B customers after adding products or updating information. Now, shoppers can automatically see inventory changes and stock levels through the OK4WD site — streamlining their overall user journey.

Taking advantage of user-friendly features.

In addition to BigCommerce’s B2B capabilities, OK4WD enjoys the platform’s wide selection of easy-to-use, out-of-the-box features. Since migrating tools, the brand can effortlessly add products and update information without needing a developer.

“With BigCommerce, we can go in and do whatever we need without getting developers involved. That was one of the biggest issues we faced with Magento. Now, Tim and I can go in and change anything in a matter of minutes,” explained Wheeler.

When using Magento, OK4WD only had 14,000 items listed online out of the 200,000 SKUs in their brick-and-mortar-store. BigCommerce’s user-friendly interface has enabled them to list 45,000 SKUs since joining the platform.

OK4WD also takes advantage of BigCommerce’s diverse partner ecosystem by integrating tools like Klaviyo and ShipperHQ. These have significantly streamlined business functions related to marketing and shipping.

“There are a lot of very good out-of-the-box features and integrations BigCommerce has. We use tools like Klaviyo for email marketing and ShipperHQ for shipping and fulfilment. These different features have seriously improved business efficiency and made things a lot easier for us internally,” remarked Earls.

Gaining valuable customer insights.

With BigCommerce, OK4WD has the power to automatically pull customer and sales data through the Google BigQuery integration. With this data, they’ve gained insights into customer behaviours, allowing them to tailor their website and marketing strategy to cater to consumer preferences.

“Having data that we can pull right off the site through BigQuery has been really helpful because then we can plug Power BI into BigQuery. This has allowed us to gain new insights on what our customers buy and look at that we can't necessarily do with our point of sale system data alone,” explained Wheeler.

In addition to using Google BigQuery to learn about shopper behaviours, OK4WD also uses it to learn when customers place B2B orders. Having access to this information helps them build a more accurate stock plan for the following year.

“When I go to make the stock plan for the year, having this data makes a huge difference,” remarked Wheeler. “We’re just excited to have the integration even though we haven't dug far into it yet. What I've been able to pull from it so far has been way more helpful than the data that we had in the past.”