Molly Mutt Enhances the Lives of Pets and Owners with BigCommerce

SOLUTION

Ability to be fully customisable.

With the help of BigCommerce’s Implementation Team, Customer Success Team, and agency partner Modelic, Molly Mutt seamlessly transitioned from Magento 1 — without losing any SEO value.

While creating the new store, Molly Mutt tasked Modelic with developing an essential component to their website — the bundle kit feature. This allows customers to order multiple related products at once, saving them the hassle of clicking around the website to find everything their furry friend needs. 

“We were able to build the bundle kit feature using an offsite database that communicates with the customer’s browser in real-time. This way they can choose items based on size, colour, and patterns, and get exactly what they want instead of choosing from something that's prebuilt,” said Matthew Coles, Account Director at Modelic. 

This bundle feature is a key element of Molly Mutt’s website and online sales as it presents products in a way that encourages customers to add more related items to their cart, raising the average order value. It also automatically applies exclusive discounts to bundled items, rewarding customers who use this feature.

Robust native features and easy-to-install apps.

A key factor in Molly Mutt’s decision to choose BigCommerce was the native functionality and easy-to-install apps the platform offers. Molly Mutt wanted the power to scale their business through BigCommerce’s native features such as faceted search, otherwise known as advanced product filtering.

Additionally, Molly Mutt has been able to sell wholesale to other stores in the pet industry by taking advantage of BigCommerce’s native platform B2B features, such as price lists, restricted login, and customer groups. 

“BigCommerce had the most built-in functionality that we needed and it wasn't costing extra. We didn't have to go download an app that's hosted on third-party servers,” said Combs. “BigCommerce had all of that built-in, which was really important for us.”

Molly Mutt uses several apps, including Tag Rocket, which installs third-party tags on their BigCommerce store in a no-code environment. Another Molly Mutt favourite is LimeSpot, which creates a personalised experience for customers visiting their online store.

Bringing the Molly Mutt brand to life.

For the first year and a half after launching the new site, Molly Mutt used one of BigCommerce’s built-in themes and saw a jump in revenue. With this momentum, Molly Mutt asked Modelic to create a custom template that fully encompasses the brand.

“We saw a really nice jump in revenue along with all of the other features that BigCommerce offered, and that's when we really realised there's a lot of room for growth here,” explained Combs. “So we thought let's build a template that really encompasses everything about the brand, the little cute pieces of things, being able to use an icon here — those types of things.”

Modelic took on the task of creating a site that matches the uniqueness and creativity of Molly Mutt’s brand — and they did not disappoint. Everything from Molly Mutt’s drive to promote sustainability through their partnership with Climate Neutral, to an FAQ page that includes a Spotify playlist of all the songs their custom prints are named after was included.

“We've enjoyed developing on BigCommerce because we can customise where we need to, but the base functionality is rock solid so we can always depend on that. But then we still have some freedom to do some interesting workarounds and customisations to make sure that we're servicing the end customer well,” said Coles.