Mizuno USA Goes Composable with BigCommerce, Mira Commerce, and Deck Commerce

SOLUTION

Composable commerce means best-in-class solutions. 

The Mizuno USA team first selected a new tech stack to support their goals. "We reviewed several technical services, focusing on the level of service our customers expected and the enhancements we wanted to offer," Rodriguez explained. "That’s when we turned to Mira Commerce to help define our technical objectives and bring our goals to life." 

Mira Commerce, a BigCommerce Elite Level Agency Partner, suggested a composable commerce solution to help Mizuno achieve their goals. 

"Mizuno USA was using a monolithic legacy solution that was heavily customized over the years, and that made innovation challenging. It limited their ability to experiment, try new things, or run necessary campaigns," said Sergei Ostapenko, CEO of Mira Commerce. "They needed a tech stack that balanced form, function, and performance, and BigCommerce's composable solution was the perfect fit."

Beginning a digital transformation.

With Mizuno USA’s technology solution selected, it was time for Mira Commerce to start building their new ecommerce store, prioritising a customer- and user-centric experience. The focus was on content management, improving the user experience, and expanding product customisation options. 

On-site agility.  

By adopting a composable solution for their new site, Mizuno USA gained the flexibility to select some of the web's most agile technical solutions, using a mix of pre-built and custom options to meet their complex needs.

Previously, Mizuno’s system struggled to synchronise inventory data in real-time, leading to overselling issues, particularly during high-demand promotions like their limited-edition product launches. With special edition items selling out in minutes, the need for real-time inventory checks became essential to their business.

Mizuno USA selected Deck Commerce, a leading order management solution, to address this challenge. Deck Commerce leveraged its pre-built integration with BigCommerce and collaborated closely with Mizuno USA and Mira Commerce to design a custom solution that bridged the gap in BigCommerce’s multi-location inventory (MLI) functionality. The result was a seamless integration that enabled Mizuno USA to accurately manage inventory across multiple locations, ensuring stock visibility and updates in real-time.

“Mira Commerce helped us create a custom integration that allows real-time inventory checks throughout the customer journey, ensuring a reliable checkout experience and strengthening customer trust,” Rodriguez explained.

Chris Deck, CEO of Deck Commerce, emphasised the importance of these improvements. “Mizuno can now fully capitalise on their popularity while minimising the risk of overselling. We've provided them with an enterprise-level, scalable solution to address this challenge,” he explained.

Mizuno USA’s new composable solution with BigCommerce unified all storefronts and helped simplify order management, personalisation, and updates, while ensuring a consistent and reliable experience across all sites.

Flexibility in reacting to changes in customer preferences.

Another issue with their previous platform was the inability to quickly respond to market changes and customer preferences, especially in the checkout process. To streamline this, they implemented Bolt’s One-Click Checkout. “Before, customers had to go through six or seven steps to get an order confirmation,” Rodriguez explained. “With Bolt, it's effortless, providing a quick and painless checkout experience.”

Product promotions and personalisation. 

Lastly, the Mizuno USA team turned their focus to product promotions and personalisation. Working with Mira Commerce and a personalisation tool, Mizuno USA was able to develop a robust product personalisation that vastly improved customer experience. 

“With this tool, customers can create 3D models of customised jerseys and order them independently,” said Ostapenko. “Previously, it involved a lot of back-and-forth with customer service, manual quotes, and invoicing. Now, customers can see exactly what they’ll receive before purchasing."

“These small improvements, whether in processes or products, are what really add value for our customers,” he added. “We can either create new products or enhance existing ones in ways customers hadn’t imagined before.”