LA Police Gear is More Equipped to Serve Customers with BigCommerce

SOLUTION

Designing a site to be proud of.

With the redesign of its site, LA Police Gear was looking for a few key updates.

For one, the team wanted a dynamic theme that allowed them to easily make modifications without requiring assistance from a developer — eliminating hard-coded elements created by their previous agency. On top of this, they wanted to improve Core Web Vitals by fixing issues such as the site’s slow page load speed.

Groove understood the task at hand and knew the best option would be to rebuild the site on the agency’s Velocity framework. This framework is built with a custom theme, Page Builder widgets, and specialised apps designed to already embody a company’s branding, creating a personalised plug-and-play online store for customers.

“With Velocity, we design custom widgets that inherit all of the styles for a customer’s online store, so they don't have to worry about updating styles or headers or anything like that. They can just focus on content and merchandising,” explained Justin Bright, Director of Technology and DevOps Engineering at Groove Commerce.

Through the redesign, Groove created a more intuitive navigation menu and strategically placed products to encourage upsells — improving the site's Core Web Vitals scoring.

“We now have a very stable and fast platform that provides a good customer experience and has nice little touches on it that are really clean,” said Batenhorst.

In addition, Groove enhanced the back-end experience for LA Police Gear employees by eliminating hard-coded elements and redesigning them as Page Builder widgets.

“Groove's new theme is very plug-and-play and easy to use since it just utilises Page Builder. That's made it very easy for us to change things on our own,” remarked Batenhorst.

Growing the business through powerful features.

As LA Police Gear has worked to grow its business, it's taken advantage of the different BigCommerce functionalities available to it — one being Feedonomics.

LA Police Gear uses an omnichannel strategy to promote and sell its products through different channels. With Feedonomics, the company can easily manage its different channels and feeds all through its BigCommerce account.

By centrally managing these different channels through one back-end, the company has saved ample amounts of time and resources when it comes to feed management, as well as grown its business.

“Feedonomics has enabled us to grow the channels that we've integrated. Specifically, our ads perform very well. Having a stable feed is important for that, as well as our channels. For our email marketing, it's enabled us to custom tailor any of our emails for welcome campaigns or win-back campaigns directly to that customer,” explained Batenhorst.

In addition to Feedonomics, LA Police Gear incorporates B2B Edition so it can acquire more business customers. By incorporating this functionality, LA Police Gear has access to a variety of features specially designed to grow this area of the business.

“With B2B Edition, we wanted to have the capability to offer purchase orders within the BigCommerce platform, which is not something we could previously do. Some of our competitors do quite a lot of business on the B2B side, and we think we're kind of missing out on some of that. So we're trying to break into that a little bit more and we think B2B Edition will help us do that,” said Batenhorst.

Creating a better experience with features and apps.

To improve the experience of both shoppers and those on the back-end team, LA Police Gear implements a variety of apps.

The company has seen great success from Yotpo, which allows customers to leave product reviews on the website and earn reward points. By providing reward points, LA Police Gear has built a loyal customer base that just keeps growing.

In addition, the company incorporates Groove Commerce’s Metafields Editor app, which allows it to create custom product metafields through a user-friendly interface. This has improved the site’s SEO, making it more accessible to shoppers.

When it comes to apps that simplify back-office tasks, LA Police Gear has a few favourites. One of these includes NoFraud — which automatically detects fraudulent purchases — and another is Advanced Shipping Manager — which creates a seamless and efficient shipping process.

“The BigCommerce apps have been really nice. There are a number of options available and there's always new and exciting things coming out on that front,” remarked Batenhorst.