Introducing the 2025 BigCommerce and Feedonomics Customer Award Winners

At BigCommerce, empowering our customers to achieve BIG things continues to be our top priority. With our flexible, professional-grade ecommerce platform, we provide the tools, technology, and support brands need to scale, stay on the cutting edge of commerce, and thrive in a constantly evolving digital landscape.

To showcase what’s possible with BigCommerce and inspire others on our platform, we spotlight the top customers who take ecommerce innovation to the next level through our annual BigCommerce Customer Awards. These awards recognize standout brands across the Americas (AMER), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC). Whether B2C, B2B, or both, these winners and finalists are setting new standards for what success looks like online.

This year, we’re also proud to highlight the achievements of customers using Feedonomics, a BigCommerce company, whose innovation and execution in feed management and product optimization have driven exceptional results across global commerce.

We’re thrilled to celebrate the 2025 award recipients across the following categories:

BigCommerce

Achievements in Growth: Honors remarkable business expansion and performance on BigCommerce.
Design: Recognizes brands with captivating storefront designs that inspire and engage customers.
Shopper Experience: Awards brands redefining the customer and user experience.
Innovation: Highlights brands that are constantly innovating and delivering cutting-edge ecommerce.
B2B Excellence: Spotlights the companies redefining how businesses buy and sell online.

Feedonomics

Innovative Integration: Recognizes exceptional creativity in integrating Feedonomics through unique use cases or custom solutions.
Innovation: Celebrates the cutting-edge use of AI-driven strategies within Feedonomics implementations.
Omnichannel Success: Honors the delivery of a seamless, integrated experience across online and offline channels.
Exemplary Efficiency: Highlights significant operational efficiency gains through automation and streamlined workflows.
Global Expansion: Acknowledges success in entering and scaling across international markets using Feedonomics.
Achievement in Growth: Recognizes substantial business growth driven by strategic use of Feedonomics.
Performance Transformation: Celebrates holistic, partnership-led transformations that drive exceptional business outcomes.

And now, the moment we’ve all been waiting for — the winners and finalists of the 2025 BigCommerce and Feedonomics Customer Awards.

2025 BigCommerce Customer Award winners

Achievements in Growth AMER: Sleep Country Canada.

At Sleep Country Canada, great sleep is the foundation of a better life. That belief is reflected in every detail of the company’s online experience, which underwent a major transformation with the relaunch of SleepCountry.ca in 2024.

Focusing on a mobile-first approach, intuitive UX/UI, and personalized CX, the team strategically leveraged BigCommerce’s Stencil framework to build a scalable, high-performance site tailored to its growing customer base. Key integrations, including Dynamic Yield for A/B testing and personalized content, Bazaarvoice for real-time reviews, and Google AI for smarter search and recommendations, helped boost engagement and conversions across the board.

The impact has been significant: a 22% increase in mobile sales, a 30% spike in Mattress Quiz engagement, and digital sales now representing over 20% of total revenue. With a fully bilingual, localized storefront and a fast, frictionless shopping experience, Sleep Country continues to expand its market share and drive meaningful ROI through strategic digital investment.

Finalists.

Achievements in Growth EMEA: MUJI.

MUJI, the global lifestyle brand known for its simple, functional products, has seen remarkable growth across its European business. In the past year, MUJI Europe achieved nearly 50% year-over-year growth, a testament to its strategic digital transformation.

After replatforming to BigCommerce, the brand unlocked new capabilities that fueled its expansion. From enhanced digital marketing and a streamlined web experience to centralized fulfillment and multi-market reach, MUJI leveraged the platform to drive efficiency and scale across the region.

With a renewed ecommerce foundation and a focus on customer-centric growth, MUJI Europe continues to strengthen its presence and deliver exceptional value to shoppers throughout EMEA.

Finalists.

Achievements in Growth APAC: Bulk Nutrients.

Bulk Nutrients, a leading Australian health and nutrition brand, has achieved remarkable growth on BigCommerce by transforming how customers shop and engage with its products. In a competitive market where product comparisons can be complex, the brand introduced a transparent, customer-first pricing model that helped drive significant business performance.

Leveraging BigCommerce’s API-first, headless architecture, Bulk Nutrients implemented a dynamic Cost-Per-Serve metric that displays product pricing in multiple formats. By showing cost per serve, cost per kilogram, and percentage savings per bag, the brand empowers shoppers to make confident, informed decisions.

This innovative approach, paired with a seamless digital experience, has led to stronger conversions, increased sales, and long-term customer loyalty. Bulk Nutrients' strategic use of technology to simplify the path to purchase has fueled impressive ecommerce growth and positioned the brand as a leader in its category.

Finalists.

Design AMER: Walden Local Meat.

Walden Local Meat is driven by a mission to support independent farmers and regenerative agriculture, delivering high-quality, locally sourced meats directly to customers across the East Coast. That same purpose and attention to quality is now reflected in the brand’s thoughtfully redesigned ecommerce experience.

Moving away from a fragmented headless setup, Walden Local embraced BigCommerce’s native functionality to create a unified, visually compelling storefront that serves both prospects and existing members. The new site combines a seamless member portal with a flexible marketing layer, balancing storytelling with performance.

The results speak for themselves: a 75% increase in search impressions, improved accessibility scores, and up to a 20% increase in conversions within the first month. With a design that is not only beautiful but also technically robust and conversion-focused, Walden Local Meat has created an experience that reflects the strength of its brand and values.

Finalists.

Design EMEA: Nextbase.

Nextbase, a global leader in dash cam technology, set out with a bold question: What would the perfect blend between a brochure and an ecommerce site look like? The answer came to life in a sleek, high-performing design that seamlessly marries brand storytelling with a frictionless shopping experience.

Built to be equal parts informative and intuitive, the new site guides customers through product education and purchase with ease. The results speak for themselves, an A/B test showed a 42% increase in sales, proving that thoughtful design is a powerful growth driver.

Finalists.

Design APAC: Coco Republic.

Coco Republic is known for its sophisticated, design-led approach to furniture and home styling, and that same elegance is reflected in its online presence. With a refined aesthetic, seamless navigation, and immersive product visuals, the Coco Republic website brings the luxury showroom experience into the digital space.

Every detail is thoughtfully curated, from dynamic imagery and styled collections to a smooth, intuitive shopping journey that makes exploring high-end home furnishings both effortless and inspiring. Coco Republic’s ecommerce experience is a masterclass in translating brand identity into beautiful, functional design.

Finalists.

Shopper Experience AMER: Moore & Giles.

Moore & Giles has long been celebrated for its craftsmanship, quality materials, and timeless design, and now, its online experience reflects those same values. With a single, powerful BigCommerce theme supporting two websites and three distinct product categories, the brand has crafted a seamless digital journey for both consumers and wholesale buyers.

From interactive product features and personalized swatching tools to advanced filtering and a 360° viewer, every detail is designed to elevate the customer experience. By empowering internal teams with a flexible content management system and building dynamic, real-time features using native BigCommerce capabilities, Moore & Giles has delivered an experience as refined and enduring as its products.

Finalists.

Shopper Experience EMEA: Furniturebox.

Furniturebox understands that a great shopping experience starts with thoughtful design and customer-first functionality. By rebuilding its product detail pages, streamlining key actions, and refining the overall site flow, the brand created a more intuitive, engaging, and personalized experience for every visitor.

With a clear focus on usability and a seamless path to purchase, Furniturebox puts the shopper at the center of every interaction, proving that small design decisions can make a big impact on conversion, satisfaction, and long-term loyalty.

Finalists.

Shopper Experience APAC: Adore Beauty.

Adore Beauty has built its reputation as one of Australia’s most trusted online beauty destinations by putting its customers at the heart of everything it does. With a wide range of top-tier beauty brands, a clean and modern user interface, and a commitment to authenticity, the brand has become a go-to for beauty lovers nationwide.

From first click to final delivery, Adore Beauty delivers a shopping experience that feels personal, approachable, and reliable — reflecting its goal to make every customer feel seen, supported, and confident in their choices.

Finalists.

Innovation AMER: King Arthur Baking.

With a legacy rooted in craftsmanship and community, King Arthur Baking continues to inspire generations of bakers, now with an innovative digital twist. Looking to expand access to its beloved in-person baking classes, the brand launched a fully integrated on-demand class system built entirely within its BigCommerce store.

By eliminating the need for a third-party learning platform and integrating seamlessly with MoJo Active’s Ryzome middleware, King Arthur created a frictionless, gift-friendly, and scalable experience for both new and returning bakers. With over 20,000 digital classes sold and glowing customer feedback, the brand has successfully transformed its expertise into an engaging, revenue-generating educational platform, all while maintaining full control over the customer journey.

Finalists.

Innovation EMEA: Pharamcy2U.

Pharmacy2U set out with a bold and transformative goal: to build the world’s first fully integrated, personalized healthcare platform under one brand. By leveraging BigCommerce’s composable architecture, the brand brought this ambitious vision to life, creating a seamless digital experience that unites prescriptions, health services, and product fulfillment in a single, scalable solution.

This innovation not only reimagines the future of healthcare ecommerce, but also sets a new benchmark for personalization, accessibility, and patient-centric care. Pharmacy2U’s achievement is a powerful example of how technology and purpose can come together to drive industry-wide change.

Finalists.

Innovation APAC: Vivo Hair Salon.

In a bold move to bridge online engagement with in-salon services, Vivo Hair Salon created a multi-channel funnel that turns digital interest into real-world action. By integrating BigCommerce with Klaviyo, social ads, call center software, and upsell tools, the brand built a seamless ecosystem that captures potential clients and maximizes every interaction, whether or not a booking is made.

From SMS-driven deal pages to personalized follow-ups and automated reminders, Vivo’s innovation delivers a frictionless, conversion-optimized experience across channels. The results? Increased bookings, stronger ecommerce sales, and a growing community of loyal, engaged customers — all powered by BigCommerce.

Finalists.

B2B Excellence AMER: Movora.

Movora, a global leader in veterinary orthopedics, has redefined what’s possible in B2B ecommerce by delivering a streamlined, enterprise-grade experience for veterinary professionals around the world. Through a modern headless front-end, multilingual site support, and deep integrations with ERP and PIM systems, the brand has eliminated 85% of manual errors and accelerated time-to-market for regional launches by 50%.

With a 30% increase in conversions and a scalable, digital-first approach, Movora is setting a new standard in B2B excellence — bridging innovation, operational efficiency, and customer-centric design to drive real business impact.

Finalists.

B2B Excellence EMEA: Srixon Sports Europe.

Srixon Sports Europe set out to achieve a critical goal with its ecommerce transformation: shifting to a truly customer-centric strategy. The result is a sleek, market-leading B2B website that not only enhances usability but also delivers real impact, achieving a 31% increase in sales values and significantly reducing error rates.

By aligning digital innovation with customer experience, Srixon has redefined the B2B buying journey — bringing speed, accuracy, and simplicity to every transaction.

Finalists.

B2B Excellence APAC: Ultraceuticals.

As a leader in professional skincare, Ultraceuticals transformed its B2B operations by shifting from manual order management to a fully automated, future-ready ecommerce experience. Partnering with Kobe Creations, the brand built a powerful BigCommerce portal integrated with SAP, streamlining credit handling, pre-orders, and real-time inventory while preserving the personal service their customers expect.

With dynamic bulk ordering, a robust invoice system, and a sales rep ordering tool, Ultraceuticals now delivers an elevated experience tailored to how skincare professionals work. This innovation not only increased efficiency but also positioned the brand for growth through predictive ordering, personalization, and self-service tools, setting a new benchmark for B2B excellence in APAC.

Finalists.

2025 Feedonomics Customer Award winners

Innovative Integration: 1-800-Flowers.com.

1-800-Flowers.com has been recognized with the Innovative Integration Award for its forward-thinking approach to ecommerce and operational excellence. Through its integration with Feedonomics, the brand has enhanced the way it manages and scales product data across channels, supporting a seamless and optimized digital experience.

This award celebrates 1-800-Flowers.com’s commitment to innovation and its ability to harness technology in creative, effective ways that elevate its business and meet the evolving needs of today’s customers.

Finalists.

Innovation: On Running.

On Running has been awarded the Feedonomics Innovation Award for its cutting-edge integration of AI-driven strategies into its commerce operations. Known for blending performance and design in its premium footwear and apparel, On has brought that same spirit of innovation to its digital strategy.

By embracing advanced AI technologies in partnership with Feedonomics, On has elevated how it manages product data, connects with customers, and scales across channels, setting a new benchmark for what’s possible at the intersection of technology and commerce.

Finalist.

EasyJet

Omnichannel Success: Euro Car Parts.

Euro Car Parts has been awarded the Feedonomics Omnichannel Success Award for delivering a seamless and integrated customer experience across both digital and physical touchpoints. As a trusted name in automotive parts and accessories, the brand has successfully bridged the gap between online convenience and in-store accessibility.

By leveraging Feedonomics to power consistent, accurate, and optimized product data across channels, Euro Car Parts has created a unified journey that empowers customers to shop when, where, and how they prefer — setting a new standard for omnichannel excellence.

Finalist.

Taylor & Francis

Exemplary Efficiency: Lowe’s Companies.

Lowe’s Companies has been awarded the Feedonomics Exemplary Efficiency Award for its outstanding success in streamlining operations and maximizing automation. By fully leveraging the capabilities of Feedonomics, the brand has significantly reduced manual processes and improved workflow efficiency, unlocking meaningful time and cost savings across its ecommerce operations.

This recognition highlights Lowe’s commitment to operational excellence and its strategic approach to scaling smarter, faster, and more efficiently through intelligent feed management.

Finalist.

Belk

Global Expansion: Fox Racing (a Revelyst brand), COS.

Fox Racing

Fox Racing has been recognized with the Global Expansion Award for its strategic and successful use of Feedonomics to grow its international footprint. As part of the Revelyst portfolio, the brand has expanded into new markets while expertly managing multi-country feeds, adapting to regional requirements, and optimizing product data to connect with customers around the globe.

This award celebrates Fox Racing’s ability to scale its global reach while maintaining the strength of its brand and the precision of its product listings across borders.

COS

COS earned the Global Expansion Award for its seamless international growth powered by Feedonomics. Through efficient feed management and localization, COS has successfully navigated regional regulations and tailored its product listings for multiple global markets, enhancing visibility and performance at scale.

With a focus on quality, consistency, and operational excellence, COS exemplifies how to grow globally while staying true to a brand’s identity and customer promise.

Finalists.

Achievement in Growth: Doordash, Charles Tyrwhitt.

Doordash

DoorDash has been awarded the Achievement in Growth Award for its outstanding success in leveraging Feedonomics to scale its business and expand its digital reach. Through strategic feed management and continuous optimization, the brand has significantly increased its visibility, improved ROI, and streamlined operations across key channels.

This recognition highlights DoorDash’s commitment to innovation and its ability to adapt and grow in an evolving digital landscape, setting a strong example for performance-driven feed strategy.

Charles Tyrwhitt

Charles Tyrwhitt earned the Achievement in Growth Award for its exceptional results achieved through Feedonomics. By optimizing product data and refining its feed strategy, the brand has driven notable increases in sales and efficiency while expanding its ecommerce presence.

As a model of smart implementation and ongoing refinement, Charles Tyrwhitt exemplifies how data-driven decisions can fuel sustained success and meaningful business growth.

Finalists.

Performance Transformation: Boots.

Boots has been awarded the Performance Transformation Award for its unified, collaborative approach to building a world-class ecommerce operation. By partnering closely with Feedonomics, the brand has taken a holistic view of its product data strategy, streamlining workflows, enhancing accuracy, and driving measurable results across channels.

This award recognizes Boots’ commitment to partnership, innovation, and long-term success through a fully integrated and performance-driven approach.

The final word

Congratulations to this year’s BigCommerce and Feedonomics Customer Award winners, and thank you to everyone who participated. We’re excited to see what the rest of 2025 has in store for these brands and look forward to their continued success.

Learn more about our 2025 BigCommerce Customer Awards and check back next year to see if your store is eligible to participate.