Gender is one of the most basic components you can use to understand who your customers are and how they use your products. It is a key component in developing a solid marketing strategy, and a good marketing strategy can lead to an increase in sales.

Customer Gender can detect the gender of current and future customers. The detected gender is is added to customer records in BigCommerce as an attribute, which can then be used to better tailor your site's content and marketing.

Basic Plan

• 15,000 gender identification requests per month

• Detect the gender of current and future customers

• Region aware

• Adds gender attribute to customers in BigCommerce

• Site gender percentage breakdown

• Export customer gender and probability to a spreadsheet

Plus Plan

• 100,000 gender identification requests per month

• Everything in the Basic Plan

• Customize gender attribute values, e.g., use "hombre" instead of "male"

Premium Plan

• 500,000 gender identification requests per month

• Everything in the Plus Plan

• Customize gender attribute values, e.g., use "hombre" instead of "male"

Unlimited Plan

• Unlimited gender identification requests per month

• Everything in the Premium Plan

• Customize gender attribute values, e.g., use "hombre" instead of "male"